Another reason to visit Davao city is this year's "The Big Davao Fun Sale". This is a month long celebration from March 14 to April 16, 2014 and it is said to be the country's biggest shopping festival. Joining the festival are Abreeza Ayala Mall, Gaisano Mall of Davao and Toril, NCCC Mall Davao, Robinson’s, SM City Davao, and SM Lanang Premier which will offer up to 80% discounts on its widest range of products.
The festival aims to increase the number of tourists in Davao City so as to increase the sales of shopping malls in the city. Other hotels, restaurants and resorts will also be participating in this month long sale. It is also supported by some airlines like Cebu Pacific, Silk Air and Singapore Airlines, which offers special air fare promos.
