Last Sept. 2, 2011 @ Roadhouse SM city Davao, I was invited for a press conference of Sun Life Financial. This was actually my second time to attend a presscon and i'm glad it's with Sun Life Financial. As young pro, I've learned a lot from the said presscon esp. in terms of how well do you invest your money. It's really important that you know where your money is. So Sun Life Financial offers you an opportunity to invest and to secure your future.
LIVES UNDER THE SUN
BEHIND the limelight reality bites.
As the camera whirls off, celebrities are stripped of their larger-than-life images and go through everyday experiences just like anyone of us.
In Sun Life Financial's new campaign, a handful of celebrities reveal real experiences of how their lives have become brighter under the sun. Education advocate Piolo Pascual, retirement planning champions Anton and brother Armand del Rosario, mutual funds investor Bam Aquino and insurance beneficiary Pia Magalona are just a few out of a thousand more true stories of Sun Life's happy clients, advocates, advisors and employees that can be found at sunlife.com.phThemed “Experience Sun Life,” the company’s new TVC highlights the role played by the country's first and longest standing life insurer in making Filipinos feel good about their lives and more confident about facing their tomorrow.
"The stories we feature are all real testimonials gathered from those who have actual experiences in dealing with Sun Life. What we found out is that people who deal with us have so many wonderful things to say about our company. With this campaign, we invite everyone to get to know us and experience Sun Life for themselves too," says Riza Mantaring, Sun Life Philippines President and CEO.
Apart from some celebrity figures, other inspiring experiences get the spotlight too. For example, the community of Igorots who through their Sun Life plans were able to set up a small-scale business and fund their siblings' and children's studies. There are also clients whose families have chosen to entrust their lives with Sun Life for generations now, some for as long as 7 generations.
"We hope to re-introduce to Filipinos the warmth and energy of Sun Life which has been serving the country for 116 years now," shares Mylene Daez-Lopa, Sun Life Chief Marketing Officer. "Sometimes people ask around about a product or a company before deciding to deal with that company. Through our campaign, we are showcasing thousands of voices speaking on our behalf to convey to the public that we are truly a company they can trust," Lopa concluded.
By showcasing inspiring testimonials of real, happy Sun Lifers, the company aims to make Sun Life a partner of choice when others decide to take that journey towards financial security.
Sun Life Philippines is a member of the Sun Life Financial group of companies, an international leader inprotection and wealth management with key operations in Canada, US, UK, Hong Kong, Japan, Indonesia, India, China, Bermuda, and the Philippines. As of December 31, 2010, the Sun Life Financial group of companies had total assets under management of CDN$464 billion.
No comments:
Post a Comment