Globe Tattoo's Cat@lyst Launched for Social Change

Be the start. Lead the change. This is what Cat@lyst, a Tattoo-branded corporate social responsibility initiative in partnership with the Global Shapers Manila Hub, envisions today’s youth to do – cause a chain reaction of positive action to make a difference in society using modern technology.

Tattoo, the most reliable mobile broadband powered by Globe, takes the advocacy of Global Shapers to bring the Cat@lyst vision to life. The Global Shapers Manila Hub is composed of young extraordinary individuals with great potential for future leadership roles in society.  It is part of the Global Shapers community, a global program of the World Economic Forum.

For its first project, Cat@lyst seeks to harness creativity, energy and social media through a youth challenge with the Global Shapers acting as mentors. Some of the Global Shapers are Tattoo ambassador Bianca Gonzalez; Save Philippine Seas co-founder Anna Oposa; San Vicente, Palawan Mayor Pie Alvarez; doctor and researcher on neglected tropical diseases, Harvy Liwanag; and Mano Amiga Academy co-founder Lynn Pinugu.

Both Tattoo and the Global Shapers are working hand-in-hand to encourage the youth to make concrete and feasible solutions to the problems of their communities such as air pollution, traffic enforcement, crime prevention, among others.

“We are looking for a realistic solution that has an ICT component and has the potential to be replicated in other communities. We need young people who have a genuine desire to help,” said Dong Ronquillo, Head of Tattoo Nomadic Broadband Business. 

Bianca Gonzalez, one of the most active members of Global Shapers Manila Hub and a Tattoo ambassador, said:  “We have a lot of exceptional young people who can act as a catalyst toward social and economic change.  So together with Globe, we want to harness their capabilities with the help of ICT and social media to come up with realistic solutions to real community problems.”

Filipino citizens, aged 18-30, can submit a proposal via a one-minute video entry from May 2 to 31 which meets the following criteria:

1.       Innovation –  demonstrates creativity and originality

2.       Implementation Feasibility – proposal should be executable in the given timeline and proponents should demonstrate capability to mobilize stakeholders involved

3.    Impact – provides a long-lasting solution to an existing social problem

Application forms may be downloaded from the Globe Cat@lyst website www.catalyst.com.ph and from the entries, 15 will be shortlisted. Five winners will then be chosen in June and will be awarded a P200,000 cash grant for program development, mentorship, and ICT support.

Believe in change. Fuel your Innovation. Join the Cat@lyst Revolution.

For more information, pls. contact:

Ms. Yoly C. Crisanto

Head, Corporate Communications

Tel. No. 7302627

Fax No. 7393075

Email Address:  globe.corpcomm@gmail.com