Shell V-Power Nitro+ Launch

Dubbed as the fruit basket of the Philippines, Davao boasts of an abundance in some of the tastiest tropical fruits in the Philippines, thanks to its rich and fertile volcanic soil. Being one of the top destinations in the country for diverse cultural experiences and scenic destinations, Davao, home to the Philippines’ largest city in terms of land area, has definitely a lot to offer for Filipino motorists searching for exciting drives.

 When lush natural scenery and rich culture meet a bustling metropolitan lifestyle, the possibility of discovering something unique and interesting along its vast roads makes driving in and around the city an exciting experience. Whether it’s a relaxing solo drive around the busy streets of the town proper, or a thrilling off-road drive at the foot of Mt. Apo, Pilipinas Shell calls on each and every Davaoeño motorist to discover his own formula for an exciting drive. Shell, through its performance fuels, Shell V-Power Nitro+, is on a mission to uncover the different turns, terrains and tracks that characterize the interesting sights and road trips only the Philippines can offer.

“As we continue to celebrate 100 years of Shell Companies in the country, we constantly strive to provide quality products like Shell V-Power Nitro+, our range of fast acting performance  fuels, designed to improve engine performance and give Filipino motorists a unique and worthwhile experience on the road,” said Anthony Lawrence Yam, Pilipinas Shell Vice President for Retail.

A result of Shell’s commitment to innovation, Shell V-Power Nitro+ fuels are designed to restore and maintain engine power through active engine cleaning.

“An exciting drive is not necessarily about going on a road trip. No matter where you go, driving a vehicle with a high performing engine, which Shell V-Power Nitro+ fuels is designed to  offer, is what makes the driving experience an exciting one,” explained Yam. “All you have to do is discover your own Formula for Excitement.”

To bring these exciting drives to life, Pilipinas Shell has partnered with Television Culture Shock Productions to produce the second season of TEN, a travel program that features breathtaking sights and thrilling activities that are yet to be discovered by many Filipinos. Hosted by Jason Godfrey, the second season of TEN will air on AXN beginning September.

“As we go around some of the country’s most beautiful and unique destinations, we take in the breathtaking sights and exceptional drives that our customers can experience, no matter where they are, what vehicle they decide to drive, and whom they choose to experience the journey with them. Through this partnership, we show our motorists the different formulas that make up exciting drives that one can discover around the Philippines,” said Yam.

To kick start its exciting line up of activities in Davao, Pilipinas Shell staged the Shell V-Power Nitro+ #FuelExcitement Exhibit at Abreeza Mall’s Activity Center on August 30 and 31. The exhibit was a visual feast that showcased the product features of Shell V-Power Nitro+ fuels, as well as some of the latest vehicle and motorcycle models that run best with Shell’s top performance fuels.

Together with this exhibit, Pilipinas Shell announced that one of the exceptional destinations that will be featured in the second season of TEN is Davao. Adi Zarsadias, a travel blogger, was invited to bring her exciting drive to life. Together with Godfrey, she experienced a relaxing drive from the city, to the surfing mecca of the region, Dahican Beach. Using a high-performing vehicle powered by Shell V-Power Nitro+ Diesel, they reached one of the country’s surfing havens.

“As Shell continues to celebrate 100 years of Shell Companies in the Philippines, the search for the 10 most exciting drives is a way to rediscover diverse cultures and exceptional environments that characterize the unique landscapes and geography that the Philippines possesses. Using high performing vehicles fueled by Shell V-Power Nitro+ fuels in visiting these remarkable places in the country makes the search even more exhilarating,” said Yam.

With the evolution of car engines today, Shell provides Filipino motorists with the latest technological innovation with the Shell V-Power Nitro+ fuels, developed to meet the evolving needs of customers and their cars. Shell V-Power Nitro+  is a product of Shell which is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, smarter infrastructure, promoting smarter use, and by developing new energy sources while addressing the impact on the environment, through cleaner burning-natural gas and advanced fuels and lubricants technology.